Looking from the outside in - people, place and practice

Friday, October 5, 2012

The return of fur

Currently the $15-16 billion fur industry is up by 70%. That is since 2000. It's hard to believe that an industry that was once so heavily criticized is now thriving.

What happened? I remember the '80s and especially the '90s when people actually fought against designers and celebs who wore fur.

Remember those PETA ads? 'We'd rather go naked, than wear fur'. Models like Naomi Campbell posed naked, vowing that she won't ever wear fur again. Oh, and then she did an ad campaign for Dennis Basso, a furrier.

Where are the shocking visuals of animal cruelty, the fake blood being thrown on celebrities' mink coats and the protesters?

But what can we say when the most powerful woman in fashion, Vogue US editor Anna Wintour, absolutely adores and endorses fur wearing?

An industry spokesperson attributed the rise primarily to two factors. Firstly, designers who have incorporated small amounts of fur into a wider array of garments, making fur an option in warmer climates, and "a younger generation whose passion is not animal rights."

It seems like fur is here to stay, for the foreseeable future at least. Young people can convince designers that fur is so last season...

Would you ever wear fur?

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