Cover banned

This cover was banned in the U.S. Barnes & Noble and Borders have censored the latest cover of Dossier Journal featuring the androgynous Andrej Pejic. Huffingtonpost spoke Dossier who explained that the bookstores asked for all copies of the magazine to be placed in "opaque poly bags. According to them, even though they knew Andrej was a man, he looked too much like a woman, basically," a move that she suspects will limit sales, but that's not really the issue here. "It's a naked man on the cover of a magazine, which is done all of the time without being covered up, so I definitely don't think it merits this, but I understand what it is," Parrott told HuffPost Style. "It's not a coincidence that it's only the giant U.S. chain stores that are asking us to do this....It's only the American copies that are being censored. It seems that it probably made people uncomfortable. But that's part of what's interesting about the cover, I think, is that it's playing with those ideas of gender roles. He's topless, you can see that he's a man, but if you look at his face, he looks like a woman and he's so beautiful, he's both in that picture, in a way. I think that's what's interesting about it." - Huffington post

Why are people so afraid, what will happen to you if you look at this cover?